| 1247 - THE 20TH ANNIVERSARY OF THE JAPANESE PROFESSIONAL FOOTBALL LEAGUE (J-LEAGUE): CREATING A NEW MARKET FOR FOOTBALL IN JAPAN AND ASIA |
| Authors : Harald Dolles - MOLDE UNIVERSITY COLLEGE, Sten Soderman - STOCKHOLM UNIVERSITY |
| Friday, June 28, 2013 - Slot 6 (09:00 - 10:30) |
| B3 Floor - Room 3B 63 |
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| The 20th anniversary of the J-League provides a good occasion to look back at what has been achieved towards the development of football in Asia. By considering the implementation, as well as the immediate and sustainable success of the Japanese professional soccer (hence: football) league (J-League) as a neglected research example, we apply the “network of value captures” research framework to the Japanese context. This research framework identifies and describes the business parameters of professional football by the following dimensions: (1) the product and its features; (2) various customer groups; and (3) the future vision of the club as central to different levels of strategy aggregation. During the first two decades the J-League’s establishment has been the catalyst for the growth of football in Japan and, when comparing globally, few other countries can boast such a rapid improvement in team sports and an increasing international awareness of its league, its players and its fans. |
| Keywords : Football in Asia, Network of Value Captures |
